Spice Mobiles, Ltd

With rapid consumerism sweeping the country, India has emerged as the second largest mobile handset market, poised for explosive growth by 2007. Industry observers were of the view that the market within the first quarter of 2006 could well become a global hub for mobile handset manufacturers and we did witness a whole lot of activity in this area. No doubt we are heading for exciting times ahead. Competition is hotting up too. In another report by Gartner, India has been hailed as the next big mobile handset market by 2009. It is forecasted that China and India alone would account for nearly 200 million units in 2007, with the Indian market surpassing China in 2009 to reach 139 million units. India is an emerging market and as a recent entrant we at Spice Mobile Phones are looking forward to capitalize on the existing opportunity. As the first truly ‘Made for India’ mobile phone brand, our growth plans in India were based on the understanding of the market and consumer needs and we took our first step targeting the entry-level segment. In an effort to distinguish ourselves from the clutter, our phones were based on the value for money proposition, offering consumer’s phones, power packed with features unheard of in the entry-level segment till then. We introduced S 500, a monochrome phone with speakerphone and embedded content in the form of Singtones; the S 404N, another feature-rich and stylish monochrome phone; the S 555, a true-tone - true-colour GPRS phone; and the S 600, a 65,000-colour GPRS phone with an MP3 player and 128MB in-build memory. The S-450 and S 540, both FM B/W and Colour phone respectively was again targeted at the entry segment, which was followed by our product offerings in the mid-segment. The S 800 with 1.3 mega pixel camera was a first phone with Video-Caller ID and the S-8, a mega slim and 2-mega pixel camera phone, were both priced below Rs. 10,000/- Today, Spice Mobile has built a reputation for itself and has established its brand identity across the country. In tune with our communication theme “Style International dil Phir Bhi Indian”, Spice is all set to introduce its high-end phone range – Enhanced Bluetooth enabled phones, Smart Phones, and PDA. We value our customers and channel partners who have helped establish Spice Mobile Phones as a truly ‘Made by India’ mobile phone brand. The booming mobile phone market is also witnessing a rise in consumer demand for cutting edge phone accessories. Our strategic partnership with Plantronics is in keeping with this demand. Under this partnership Plantronics’ mobile headsets – Bluetooth® and wired – will be sold through Spice Mobile Phones retail channel along with options of bundling these high-end accessories with our wide range of mobile handsets and selling as a package to the customer. Our strong nation-wide sales & distribution network is the backbone on which we are spreading our footprints across the country. The establishment of “after spice”, an effective after sales service network ensuring world-class support to the channel and the customer was key to building our brand and acceptance among the consumers. The future of India market shows lots of promise and we at Spice Mobile Phones are confident of making considerable inroads in the mobile handset pie. We shall be introducing many exciting products and look forward for continued support from our customers and partners. We would value any feedback and suggestions from your side.